Metadata – from chaos to order in the images
It may sound technical and boring, but metadata is the key to efficient and seamless image and video workflow. We explain why you, who work with communication and images, should be aware of the enormous potential that lies in good metadata.
Metadata is everything the eye cannot see in an image, such as keywords and descriptive texts. The metadata makes your files searchable - so you can easily find them again. NTB's media bank can help you save and find images, videos and graphics.
Use the metadata contained in the images. By using the information contained in the images, the metadata, it is easy to systematize the media files so that they are searchable and accessible. Some metadata must be tagged and systematized manually, while other tasks are solved with artificial intelligence.
This is how metadata makes it easy to work with images
Good metadata
make photos and videos searchable
streamlines the internal collaboration on images
can be created automatically with Nordic AI functionality
In the image world, good use of metadata is a matter of course. In NTB's image portal, several million of the images are searchable - thanks to metadata.
We at NTB have developed a media bank, a system where companies can manage their own images and videos, and it has never been easier to keep track of the files.
Get help from our metadata experts to get started
We know the importance of images and videos being systematized so that they are searchable. In the image portal there are close to 400 million media files - then it is important to use the metadata as best as possible.
This is knowledge we take with us in the development of the media bank. We happily share our experience-based advice with customers.